Drew Brees, quarterback for the New Orleans Saints, is working with Kinect for Xbox 360 on a program called the “60 Million Minutes Challenge,” which encourages kids to be active for 60 minutes each day. If Xbox gets to one million kids pledging to do so, it will result in 60 million minutes of active play toward combating childhood obesity (one in three kids are overweight/obese). Kinect for Xbox 360 is the main sponsor of the NFL Play 60 program.
One of the cool perks of the program is that when you pledge your 60 minutes, you’ll be entered for your chance to win a “Social Autograph” sent to your personal Facebook page from NFL stars like Jerry Rice, Amani Toomer and Drew Brees. The NFL players will “autograph” your Facebook wall – which requires the athlete to actually “friend you” – if only for a limited time. Instead of autographing an 8×10 photo or a mini helmet, this autograph is one that can be shared with your entire social graph the moment it happens. This Facebook app launches today and this is the first time this has ever been done.
The app, where kids can pledge their 60 minutes and be entered to win the “social autograph,” can be found at the 60 Million Minutes Challenge Facebook page.