The LFL is an indoor football league played by teams comprising 7 females. With the athletes wearing helmets, shoulder pads, elbow pads, knee pads, garters, sports bras, and panties, this aggressive yet sexy sport is currently gaining popularity.
Since premiering in Fall 2009, the Lingerie Football League has been recognized as the ‘Fastest growing sports league in the United States’ by BusinessWeek drawing sell-out crowds, 2nd in Primetime television ratings and aggressive expansion both domestically as well as international. In comparison to now billion dollar popular sports franchises such as the Ultimate Fighting Championship (UFC) or World Wrestling Entertainment (WWE) through their first three seasons of operation, the LFL has achieved far more national television viewership, attendance and popularity through the same initial period of time.
In addition to the LFL’s success in the US, the league has drawn capacity crowds and record television ratings internationally current seen in over 45 countries. Currently the LFL has (12) twelve active franchises, and is expected to add another (14) fourteen US franchise teams over the next 3-4 seasons.
“This is one of those milestone moments for the LFL further establishing itself as a mainstream sports and entertainment property. Drawing interest from such an established partner like YUKE’s that has an incredible track record for video game development, speaks volumes to the excitement and momentum building around the LFL” said LFL Founder & Chairman, Mitchell S. Mortaza.
The LFL will debut in Canada with LFL Canada (August 2012), LFL Australia (December 2013) and LFL Europa (2014).