Stock Watch: Nintendo’s Big Announcement

March 27, 2015 by

Nintendo shocked the world with a huge announcement just a week ago. How has Wall Street responded?

Nintendo shocked the world with an out-of-left-field announcement on March 17th: Our friends from Japan are stepping into the mobile games market, and are also hard at work on a new piece of hardware (dubbed the “NX”). This news was largely unexpected, catching gamers all around the world off guard, coming at an odd time with E3 just around the corner.

At the time of the announcement, Nintendo (OTCMKTS: NTDOY) was trading at $14.29 a share, at a volume of 56,300 shares the previous day. The day of the announcement, the market closed with Nintendo trading at a staggering $18.22 a share (close to a 27.5% gain), and at a volume of over 2.24 million shares. The following day, the price of Nintendo stock jumped to a high of $24.50, and would end up closing at a price of $22.15 (ANOTHER gain of over 21%). Back-to-back days of over 20% gains is rarer than a gold piece of armor in Destiny, even more so for a blue chip stock (Nintendo pays an annual dividend yield of 0.5%). After these massive gains, the day traders on the market swooped in to make their money, as the stock came back down to Earth, closing on March 19th at $19.60 a share.

What Nintendo is announcing is not a product, at least not yet. It is an idea. Until they actually release products into the mobile market, any potential earnings from this announcement are all hypothetical, which is a risk for share owners. That being said, Nintendo has countless characters among their numerous intellectual properties with which they can distribute amongst new mobile games. Not to mention, they will be able to further leverage their Amiibo figurines, and incentivize gamers to buy more of the collectibles. This all translates to a long-term investment for new shareholders, one that is looking like it could be a roller coaster

Amiibos look great, both in-game and on your shelf.

Nintendo stock will most likely fluctuate until some kind of concrete fiscal gain is realized in the form of mobile games. Nintendo is a solid stock, but this will cause some volatility in the short term. Between day traders moving in to capitalize on the hype and excitement of Nintendo in the mobile space, and the uncertainty around how Nintendo will actually execute injecting Mario and Co. onto our smartphones, shares of the stock will be bumping up and down awhile. Nintendo stock will be on the uptick, and is a solid long-term investment, but short-term investors may have missed their chance, and will most likely want to steer clear of Nintendo. At least until it looks to be coasting again.

About John Ceccarelli

John lives in a small city outside of Portland, OR. He has been chasing achievements and trophies since his early teen years. After working at a small shoe company during the week, he enjoys spending time with his dog and wife, writing code, and crawling through monster-infested dungeons.