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In celebration of Paramount Pictures’ 10-year anniversary of the cult classic Mean Girls, the producer has teamed up with developer So Much Drama to bring the world the game of the same name. Funny and frenetic, this game aims to invoke the cheeky spirit of this all-ages classic in a mobile “tiara defense game.” How totally fetch, right?
Mean Girls is hilarious, brutal, and endlessly quotable; I absolutely loved watching and re-watching the film,” said Jeff Meador, founder and president, So Much Drama. “The game is rich with the quirky humor, over-the-top high school power struggles, and everything from hilarious lines, peppermint foot cream, to, yes, the Burn Book.
In Mean Girls: The Game, players encounter the Plastics in their natural habitat. All is not well for long, however; a new upstart Plastics clique is in the making at North Shore High School, created from the disbanded Spring Fling Tiara. Playable characters in this iOS offering include Cady, Regina, Gretchen, Karen, Janis, Damian, Aaron, and Kevin. Each character comes equipped with their own distinct boost abilities, as well minions in the form of cliques from the cafeteria.
Whether players manifest as a regulation hottie or a band geek, they will use their character’s unique skills and entourage to dethrone other cliques in the cafeteria. Drawing on some of the endlessly quotable lines from this teen comedy, players can choose from seven game modes with names like You Can’t Sit With Us, Social Suicide, She Doesn’t Even Go Here, and The Limit Does Not Exist.
Fans of So Much Drama’s RuPaul’s Drag Race will feel right at home in this developer’s simulation of North Shore High. With the look and feel of Drag Race, this game ingeniously targets the demographic of users who, ten year ago, were all about Mean Girls. Speculated to follow the freemium business model that made Glu’s Kim Kardashian: Hollywood so popular, the game will be free to download, but will offer players the opportunity to make in-game micro-transactions.
The house that pop culture built will include locations such as the North Shore High School Cafeteria, Classroom, Football Field, and the Basketball Court. As players move through the narrative, they will collect memorabilia like the “diet” Kalteen bars and peppermint foot cream, pieces of the Spring Fling tiara, and boost the prestige and popularity needed to power up.
Mean Girls: The Game is due out soon, although there are no definitive release dates available just yet. You can watch So Much Drama’s website with baited breath, though, and find out for yourself what life is really like for 15 year-old Lindsay Lohan shaped teen. Check them out on Twitter as well as on Facebook.