After Best Buy’s Gamer Club was shutdown, it was only a matter of time. Announced in an email sent to Twitch Prime users, Amazon announced that starting August 28th, they will no longer offer a 20% discount on physical video games pre-ordered through the e-commerce website. Instead, they will incentivize pre-orders by offering users a $10 credit which can be used on “almost anything sold by Amazon.com”.
In the same email to Twitch Prime users, Amazon also announced the elimination of another perk: no more ad-free viewing. Currently, if you have Twitch Prime, you never have to deal with Twitch ads, ever. That all changes starting September 14th (unless you’re currently on an annual subscription, in which case, this begins once your subscription renews). However, it is noted that if a user subscribes to a channel, they will not see ads on said channel (allowing them to use the single monthly free twitch prime sub they have for this purpose).
These two reductions of benefits come on the heels of a 20% price hike for Amazon’s Prime service from $99 to $119 back in May. The email from Twitch reads as follows:
When we launched Twitch Prime we were determined to give streamers and their viewers the best value in gaming. And since then we’ve seen the Twitch community take advantage of Twitch Prime perks like monthly channel subscriptions to support favorite streamers, Free Games with Prime, and in-game loot for games like Fortnite, PUBG, Hearthstone, and more. On top of everything you get through Amazon Prime, this year alone we’ve offered members more than $1,000 worth of games and loot.
As we have continued to add value to Twitch Prime, we have also re-evaluated some of the existing Prime benefits. As a result, we are announcing two changes.
First, universal ad-free viewing will no longer be part of Twitch Prime for new members, starting on September 14. Members with monthly subscriptions will continue to get ad-free viewing until October 15. If you already have an annual subscription, or if you upgrade to an annual subscription before September 14, you will continue with ad-free viewing until your next renewal date.
Advertising is an important source of support for the creators who make Twitch possible. This change will strengthen and expand that advertising opportunity for creators so they can get more support from their viewers for doing what they love. You can read more details on this change in our recent blog post.
Second, starting on August 28, Prime members will now get a $10 Amazon credit when pre-ordering select games on Amazon.com. This credit can be used on almost anything sold by Amazon.com. This new pre-order benefit is replacing the current discount on physical game pre-orders. All eligible pre-orders placed before August 28 will still receive the 20% discount under the existing benefit once the game is released. For more information and restrictions on this new Prime benefit, click right here.
All other Twitch Prime benefits, like monthly channel subs, monthly games and loot, and chat badges are not changing. You can still get channel-specific ad-free viewing as part of Twitch Prime by using your monthly subscription token on a channel that has ad-free viewing for subscribers turned on. Plus, all Twitch viewers can get ad-free viewing across all channels by subscribing to Twitch Turbo. And with your Twitch Prime membership you can still take advantage of all the other Amazon Prime benefits, like free two-day shipping and access to Prime Video and Prime Music*.
Thank you for being a Twitch Prime member. We look forward to bringing you even more amazing loot, games, and benefits over the coming year.